The silver market phenomenon : business opportunities in an era of demographic change

The silver market phenomenon business opportunities in an era of demographic change

Pt. 1: The demographic shift : challenges, chances, perspectives Pt. 2: Innovation, design and product development for the silver market Pt. 3: Marketing for the silver market Pt. 4: Industry challenges and solutions (...)

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Kohlbacher, Florian (HerausgeberIn), Herstatt, Cornelius (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Berlin, Heidelberg Springer 2008
Schlagworte:
Alternde Bevölkerung > Ältere Menschen > Zielgruppe > Konsumentenverhalten > Innovation > Marketingmanagement > Welt > Marketing > Aufsatzsammlung > Bevölkerungsentwicklung > Altersstruktur > Wirtschaftsentwicklung > Älterer Mensch > Innovationsmanagement
Online Zugang:Inhaltstext
Cover
Inhaltsverzeichnis
Einführung/Vorwort
www.gbv.de/dms/zbw/558806694.pdf
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Pt. 1: The demographic shift : challenges, chances, perspectives Pt. 2: Innovation, design and product development for the silver market Pt. 3: Marketing for the silver market Pt. 4: Industry challenges and solutions (...)
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called ""silver market"", the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
Beschreibung:Enth. zahlr. Beitr. - Literaturangaben
Beschreibung:XXXV, 505 S.
Ill., graph. Darst.
235 mm x 155 mm
ISBN:9783540753308
978-3-540-75330-8