The perception of an advertising communication
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| Veröffentlicht in: | New directions in marketing |
|---|---|
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| Format: | UnknownFormat |
| Veröffentlicht: |
1965
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Marketing research in Japan | 1965 | Makita, Minoru |
| DAGMAR - what's wrong with her measurements? | 1965 | Smith, Seymour |
| Building the image : an essential marketing stratagem | 1965 | Heidingsfied, M. S. |
| Developing a marketing plan | 1965 | Horne, Everett C. |
| Market research and the consultant | 1965 | MacBurney, William J. |
| Management's attitudes on packaging | 1965 | Hayhurst, Lewis J. |
| Respondent-interviewer interaction | 1965 | Fowler, Floyd J. |
| The perception of an advertising communication | 1965 | Moran, William T. |