Television viewing behaviour (a pilot observation study)
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Veröffentlicht in: | Research in advertising |
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1963
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Titel | Jahr | Verfasser |
---|---|---|
How many programme viewers watch | 1963 | Nuttall, C. G. F. |
Psychological aspects of communication research | 1963 | Jones, Gwynne H. |
Operational research and advertising | 1963 | Rivett, Patrick |
Audience levels | 1963 | Wheeler, D. J. |
The nature of TV viewing | 1963 | Treasure, J. A. P. |
Measurement of communication in advertising | 1963 | Orwell, S. J. |
Accuracy levels in a national readership survey | 1963 | Belson, William A. |
Television viewing behaviour (a pilot observation study) | 1963 | Mitchell, Alex |
The future of press research | 1963 | Henry, Harry |
Testing television commercials | 1963 | Monk, D. M. |
Increasing the effectiveness of advertising | 1963 | Durant, Henry |
Poster research | 1963 | Copland, B. D. |
Press research- practical implications of some theoretical problems | 1963 | Desbrow, L. W. |
The creative function of research | 1963 | Kelvin, R. P. |