Handbook of marketing decision models

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Bibliographische Detailangaben
Weitere Verfasser:	Wierenga, Berend (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, NY Springer 2008
Schriftenreihe:	International series in operations research & management science 121
Schlagworte:	Marketingtheorie > Entscheidungstheorie > Theorie > Marketing > Decision making > Management > Aufsatzsammlung > Mathematisches Modell > Entscheidungsmodell
Online Zugang:	Inhaltsverzeichnis Cover Inhaltstext
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Titel	Jahr	Verfasser
The past, the present and the future of marketing decision models : introduction to the handbook	2008	Wierenga, Berend
Decision models for customer relationship management (CRM)	2008	Reinartz, Werner J.
Neural nets and genetic algorithms in marketing	2008	Hruschka, Harald
Strategic marketing decision models for the pharmaceutical industry	2008	Shankar, Venkatesh
Advances in marketing management support systems	2008	Wierenga, Berend
Sales promotion models	2008	Heerde, Harald J. van
Models of customer value	2008	Gupta, Sunil
Decision models for the movie industry	2008	Eliashberg, Jehoshua
Interactive consumer decision aids	2008	Murray, Kyle B.
Advertising models	2008	Danaher, Peter J.
Models for sales management decisions	2008	Albers, Sönke
Modeling competitive responsiveness	2008	Leeflang, Peter
Marketing models for electronic commerce	2008	Bucklin, Randolph E.
Time-series models in marketing	2008
Marketing engineering : models that connect with practice	2008	Lilien, Gary L.
Developments in conjoint analysis	2008	Rao, Vithala R.
Models for the financial-performance effects of marketing	2008	Hanssens, Dominique M.