| Multinational marketing: Present position and future challenges
|
1973 |
Henley, Donald S. |
| Defining the limits of marketing
|
1973 |
Kotler, Philip |
| Attitude as a predictor of behavior in a buyer-seller bargaining situation: An experimental approach
|
1973 |
Wilson, David T. |
| Life style and magazine exposure
|
1973 |
Michaels, Peter W. |
| Marketing: A social responsibility
|
1973 |
Spratlen, Thaddeus H. |
| State marketing research in the Third World
|
1973 |
Dragan, J. C. |
| Inherent dysfunctions of the American market system
|
1973 |
Nason, Robert W. |
| Culture, acculturation and consumer behavior : An empirical study
|
1973 |
Hair, Joseph Franklin |
| Marketing channels and structures: A macro view
|
1973 |
Bucklin, Louis P. |
| Predicting opinion leadership for women's clothing fashions
|
1973 |
Reynolds, Fred D. |
| Determining the nature of the process of household decision making: An experimental gaming approach
|
1973 |
Dominguez, Luis V. |
| Consumer satisfaction with automobile repair performance: attitudes toward the industry and governmental control
|
1973 |
Swan, John E. |
| Type of information sensitivity, fatalism, and spending behavior
|
1973 |
Nielsen, Richard P. |
| A measure of the long-rung effects of product-line extension
|
1973 |
Sims, J. Taylor |
| Modern marketing techniques applied to developing countries
|
1973 |
Cranch, A. Graeme |
| Source-receiver differences and communication effectiveness: Method and application
|
1973 |
Alpert, Mark I. |
| Consumerism: a theoretical framework for analysis
|
1973 |
Scott, Jerome E. |
| Using specific attributes for predicting television show audience share
|
1973 |
Lehmann, Donald R. |
| The role of perceived risk in industrial marketing decisions
|
1973 |
McMillan, James R. |
| Distribution as a decision system
|
1973 |
Schary, Philip B. |
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