| Multinational marketing: Present position and future challenges
|
1973 |
Henley, Donald S. |
| Defining the limits of marketing
|
1973 |
Kotler, Philip |
| Attitude as a predictor of behavior in a buyer-seller bargaining situation: An experimental approach
|
1973 |
Wilson, David T. |
| Life style and magazine exposure
|
1973 |
Michaels, Peter W. |
| Marketing: A social responsibility
|
1973 |
Spratlen, Thaddeus H. |
| State marketing research in the Third World
|
1973 |
Dragan, J. C. |
| Inherent dysfunctions of the American market system
|
1973 |
Nason, Robert W. |
| Culture, acculturation and consumer behavior : An empirical study
|
1973 |
Hair, Joseph Franklin |
| Marketing channels and structures: A macro view
|
1973 |
Bucklin, Louis P. |
| Predicting opinion leadership for women's clothing fashions
|
1973 |
Reynolds, Fred D. |
| Determining the nature of the process of household decision making: An experimental gaming approach
|
1973 |
Dominguez, Luis V. |
| Consumer satisfaction with automobile repair performance: attitudes toward the industry and governmental control
|
1973 |
Swan, John E. |
| Type of information sensitivity, fatalism, and spending behavior
|
1973 |
Nielsen, Richard P. |
| A measure of the long-rung effects of product-line extension
|
1973 |
Sims, J. Taylor |
| Measurement of sales promotion effect at the retail level - A new approach
|
1973 |
Nakanishi, Masao |
| A pseudo-heuristic model of consumer purchase behavior
|
1973 |
Rao, Tanniru R. |
| The product manager and the salesman: Perceptual differences in a multiple-product company
|
1973 |
Turner, Ronald E. |
| Pollution control market definitions, subsegments, opportunities
|
1973 |
Bry, Thomas S. |
| Modern marketing techniques applied to developing countries
|
1973 |
Cranch, A. Graeme |
| Source-receiver differences and communication effectiveness: Method and application
|
1973 |
Alpert, Mark I. |
Tag hinzufügen