Advertising in Central and Eastern Europe : a case study of Nestlé television advertising in Russia

Advertising in Central and Eastern Europe a case study of Nestlé television advertising in Russia

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Bibliographische Detailangaben
Veröffentlicht in:Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
1. Verfasser: Larimo, Jorma (VerfasserIn)
Weitere Verfasser: Pesonen, Aila (VerfasserIn)
Pages:15
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Nestlé SA > Fernsehwerbung > Russland > Aufsatz im Buch
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