| Personality, activity, and attitude predictors of consumer behavior
|
1966 |
Pessemier, Edgar A. |
| Homemaker living patterns and marketplace behaviour - a psychonometric approach
|
1966 |
Wilson, Clark L. |
| The "present value" concept in evaluating new products
|
1966 |
Gottlieb, Morris J. |
| The role of education in packaging
|
1966 |
Gottscho, Ira |
| The sales responsibilities of the plant salesman
|
1966 |
Haggerty, John L. |
| The costs of inequate standards to the consumer
|
1966 |
Sandbach, Walker |
| Government/defense industry takes on the marketing concept
|
1966 |
Simon, Blair A. |
| Standards of competition and the food industries
|
1966 |
Markham, Jesse W. |
| Workable competition reexamined
|
1966 |
Sosnick, Stephen H. |
| The functions of product management past, present, and futurs
|
1966 |
Berow, S. William |
| Must we measure advertising effectiveness?
|
1966 |
Cooke, Blaine |
| Does American marketing strategy work abroad?
|
1966 |
Dutton, David |
| Manpower planning in the developing shortage of marketing manpower supply
|
1966 |
Stewart, George D. |
| Strategic planning in diversified companies
|
1966 |
Berg, Norman |
| Dynamic markets for the marketing of services : P.1. The emergence of a new era
|
1966 |
Duncan, Joseph W. |
| Test market measurements for small business
|
1966 |
Land, Thomas H. |
| Popular misconceptions about industrial marketing research
|
1966 |
Shrawder, J. Edward |
| Packaging communications in international merchandising
|
1966 |
Dichter, Ernest |
| The university's role in manpower development for marketing
|
1966 |
Berenson, Konrad |
| Communications and the bottom line
|
1966 |
Damkroger, Stanley F. |
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