Profit maximization through new-product marketing planning and control

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Bibliographische Detailangaben
Veröffentlicht in:	Applications of the sciences in marketing management
1. Verfasser:	Learner, David B. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1968
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Titel	Jahr	Verfasser
Computer simulation in the analysis of new-product decisions	1968	Kotler, Philip
Market segmentation research : findings and implications	1968	Frank, Ronald E.
Commercial applications of pupillometrics	1968	Bortel, F. J. van
The role of psychological commitment in consumer behavior: An evaluation of the theory of cognitive dissonance	1968	Engel, James F.
The learning of consumer likes, preferences, and choices	1968	Krugman, Herbert E.
Stochastic models for monitoring new-product introductions	1968	Massy, William F.
Market structure studies: New products for old markets and new markets (foreign) for old products	1968	Stefflre, Volney
Experimental research in marketing Hitorical perspective	1968	Peters, William S.
Profit maximization through new-product marketing planning and control	1968	Learner, David B.
Consumer behavior and normative models	1968	Frank, Ronald E.
Experimental methods and simulation models in marketing management	1968	Kotler, Philip
Simulation techniques in the analysis of marketing strategy	1968	Claycamp, Henry J.
Adoption and diffusion of new products: emerging generalizations and hypotheses	1968	Rogers, Everett M.
Experimental gaming in the economics of information	1968	Green, Paul E.
Pupillometrics	1968	Hess, Eckhard H.
Experimental work in marketing: current research and new developments	1968	Holloway, Robert J.
Stochastic models of consumer behavior	1968	Howard, Ronald A.
The interdisciplinary approach to marketing - a management overview	1968	Lazer, William
Behavioral theories of consumer behavior	1968	Engel, James F.

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