From the periphery to the core as online strategy becomes overall strategy, marketing organizations and agencies will never be the same

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
1. Verfasser: Edelman, David C. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Online-Marketing > Markenführung > Aufsatz in Zeitschrift
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