| Rational behavior and econcomic behavior
|
2008 |
Katona, George |
| Radical behaviorism and consumer research : theoretical promise and empirical problems
|
2008 |
Foxall, Gordon R. |
| Consumer culture and the culture of poverty : implications for marketing theory and practice
|
2008 |
Hill, Ronald Paul |
| The changing role of marketing in the corporation
|
2008 |
Webster, Frederick E. |
| Blurring the lines : is there a need to rethink industrial marketing?
|
2008 |
Wind, Yoram |
| Behavioral decision research : a constructive processing perspective
|
2008 |
Payne, John W. |
| An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
|
2008 |
Dobscha, Susan |
| The rediscovery of the marketing concept
|
2008 |
Webster, Frederick E. |
| What the hell is "market oriented"?
|
2008 |
Shapiro, Benson P. |
| Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
|
2008 |
Cadogan, John W. |
| Studies in the new consumer behaviour
|
2008 |
Belk, Russell W. |
| Consumer researchers : take a hike!
|
2008 |
Zaltman, Gerald |
| Marketplace mythology and discourses of power
|
2008 |
Thompson, Craig J. |
| The role of marketing
|
2008 |
Moorman, Christine |
| Industrial marketing : an organizational problem?
|
2008 |
Håkansson, Håkan |
| Consumer culture theory (CCT) : twenty years of research
|
2008 |
Arnould, Erich J. |
| Losing consciousness : automatic influences on consumer judgment, behavior, and motivation
|
2008 |
Bargh, John A. |
| Marketing, strategic planning and the theory of the firm
|
2008 |
Anderson, Paul F. |
| Dyadic business relationships within a business network context
|
2008 |
Anderson, James C. |
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