| "The voice of the consumer?" : speculations on the limits to the marketing analogy
|
2008 |
Wensley, Robin |
| Service-dominant logic : reactions, reflections and refinements
|
2008 |
Lusch, Robert F. |
| From marketing knowledge to marketing principles
|
2008 |
Uncles, Mark |
| Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
|
2008 |
Kilbourne, William |
| The marketplace, emerging technology and marketing theory
|
2008 |
Zinkhan, George M. |
| Integrating e-commerce into existing export marketing theories : a contingency model
|
2008 |
Karavdic, Munib |
| Rationalizing service logic, or understanding services as experience?
|
2008 |
Schembri, Sharon |
| Further evolving the new dominant logic of marketing : from services to the social construction of markets
|
2008 |
Peñaloza, Lisa |
| Social marketing : its definition and domain
|
2008 |
Andreasen, Alan R. |
| Marketing and development in Third World context : an evaluation and future directions
|
2008 |
Joy, Annamma |
| Marketing strategy and the Internet : an organizing framework
|
2008 |
Varadarajan, P. Rajan |
| What is marketing knowledge? Stage I : forms of marketing knowledge
|
2008 |
Rossiter, John R. |
| How should companies interact in business networks?
|
2008 |
Håkansson, Håkan |
| Markets, market-making and marketing
|
2008 |
Araujo, Luis |
| The critical contribution of social marketing : theory and application
|
2008 |
Hastings, Gerard |
| Applicability of marketing concepts and management activities in the Third Word : an empirical investigation
|
2008 |
Akaah, Ishmael P. |
| Marketing and exchange
|
2008 |
Houston, Franklin S. |
| A history of network and channels thinking in marketing in the 20th Century
|
2008 |
Wilkinson, Ian |
| From marketing mix to relationship marketing : towards a paradigm shift in marketing
|
2008 |
Grönroos, Christian |
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