Evaluating empirical research into music in advertising a congruity perspective
Gespeichert in:
Veröffentlicht in: | Journal of advertising research |
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1. Verfasser: | |
Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
2007
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Schlagworte: |
Werbung
> Musik
> Werbewirkung
> Kognition
> Emotion
> Empirische Methode
> Bibliometrie
> Welt
> Aufsatz in Zeitschrift
|
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