Evaluating empirical research into music in advertising a congruity perspective
Gespeichert in:
| Veröffentlicht in: | Journal of advertising research |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2007
|
| Schlagworte: |
Werbung
> Musik
> Werbewirkung
> Kognition
> Emotion
> Empirische Methode
> Bibliometrie
> Welt
> Aufsatz in Zeitschrift
|
| Tags: |
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