Establishing effective repositioning communications in a competitive marketplace
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| Veröffentlicht in: | Journal of marketing communications |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2007
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| Special issue: Ambient marketing : expanding the concept of marketing communication for transitional times | 2015 | 21.2015,1 |
| Special issue: Word of mouth and social media | 2014 | 20.2014,1/2 |
| Special issue: New advertising formats | 2012 | 18.2012,1 |
| Special issue: Cross-media effects | 2012 | 18.2012,3 |
| Special issue: Marketing communications in the food sector | 2010 | 16.2010,1/2 |
| Special issue: Integrated marketing communications | 2009 | 15.2009,2/3 |
| Special issue: Communicating corporate social responsibility | 2008 | 14.2008,2 |
| Special issue: Controversial advertising | 2008 | 14.2008,4 |