Establishing effective repositioning communications in a competitive marketplace

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing communications
1. Verfasser: Jewell, Robert D. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Markenführung > Markenimage > Wettbewerbsvorteil > Aufsatz in Zeitschrift
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