Penetration of a new durable industrial good
|
1966 |
Hammerich, Helge |
Main features of Danish research in marketing
|
1966 |
Kjaer-Hansen, Max |
Some notes on demand analysis methodology
|
1966 |
Kjaer-Hansen, Max |
Advertising budgeting and modern programming methods
|
1966 |
Barfod, Boerge |
Elements of a demand theory for promotional factors
|
1966 |
Barfod, Boerge |
Input-output coefficients as measure of product quality
|
1966 |
Brems, Hans |
Price, quality, and rival response
|
1966 |
Brems, Hans |
The Copenhagen School and Scandinavian theory of competition and marketing
|
1966 |
Mickwitz, Goesta |
Classification of customers involving a loss
|
1966 |
Andersen, Helge |
How critical are optimal points in marketing?
|
1966 |
Rasmussen, Arne |
Theoretical determination of optimal price and optimal advertising
|
1966 |
Rasmussen, Arne |
Developments in penetration of special collector products
|
1966 |
Hansen, Flemming |
Prognosis and budgeting problems in connection with the introduction of new products
|
1966 |
Heede, Soeren |
From abstract promotional theory to rational promotional practice? : an example of optimization of the advertising budget and optimal division among media
|
1966 |
Barfod, Boerge |
A discussion of market classification
|
1966 |
Kjaer-Hansen, Max |
Can a closer relationship be established between the theory of marketing and marketing research?
|
1966 |
Rasmussen, Arne |
On economic practice and reaction to public and private controls
|
1966 |
Zeuthen, F. |
Purchasing behaviour in households
|
1966 |
Grendal, Karen |
Seller's market in the light of marketing theory
|
1966 |
Kjaer-Hansen, Max |
Self-weighting two-stage sampling procedures
|
1966 |
Jensen, Ernst Lykke |