Main features of Danish research in marketing

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Veröffentlicht in:Kjaer-Hansen, Max Readings in Danish theory of marketing
1. Verfasser: Kjaer-Hansen, Max (VerfasserIn)
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Veröffentlicht: 1966
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Titel Jahr Verfasser
Penetration of a new durable industrial good 1966 Hammerich, Helge
Main features of Danish research in marketing 1966 Kjaer-Hansen, Max
Some notes on demand analysis methodology 1966 Kjaer-Hansen, Max
Advertising budgeting and modern programming methods 1966 Barfod, Boerge
Elements of a demand theory for promotional factors 1966 Barfod, Boerge
Input-output coefficients as measure of product quality 1966 Brems, Hans
Price, quality, and rival response 1966 Brems, Hans
The Copenhagen School and Scandinavian theory of competition and marketing 1966 Mickwitz, Goesta
Classification of customers involving a loss 1966 Andersen, Helge
How critical are optimal points in marketing? 1966 Rasmussen, Arne
Theoretical determination of optimal price and optimal advertising 1966 Rasmussen, Arne
Developments in penetration of special collector products 1966 Hansen, Flemming
Prognosis and budgeting problems in connection with the introduction of new products 1966 Heede, Soeren
From abstract promotional theory to rational promotional practice? : an example of optimization of the advertising budget and optimal division among media 1966 Barfod, Boerge
A discussion of market classification 1966 Kjaer-Hansen, Max
Can a closer relationship be established between the theory of marketing and marketing research? 1966 Rasmussen, Arne
On economic practice and reaction to public and private controls 1966 Zeuthen, F.
Purchasing behaviour in households 1966 Grendal, Karen
Seller's market in the light of marketing theory 1966 Kjaer-Hansen, Max
Self-weighting two-stage sampling procedures 1966 Jensen, Ernst Lykke
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