Customer value management an overview and research agenda

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing
1. Verfasser: Verhoef, Peter C. (VerfasserIn)
Weitere Verfasser: Doorn, Jenny van (VerfasserIn), Dorotic, Matilda (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Marketingtheorie > Kundenwert > Beziehungsmarketing > Aufsatz in Zeitschrift
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