Competitive behavior and product life cycles
|
1966 |
Buzzell, Robert Dow |
The marketing management concept in capital goods companies
|
1964 |
Parks, James E. |
Scientic marketing in the oil industry
|
1964 |
Reinker, Edward F. |
Applying dir?tem costing for distributor profit improvement
|
1964 |
Updegraph, John M. |
Strengths and weaknesses of defense marketing practices
|
1964 |
Kennedy, John J. |
The Power of the package
|
1964 |
Smith, Robert R. |
Sales forecasting in action: A case study
|
1964 |
Ackley, Duncan M. |
Green giant entry into frozen food: The market research story
|
1964 |
Bengston, Roger E. |
The marketing concept as applied to folding boxes
|
1964 |
Bouchelle, W. Taylor |
Some principal legal constraints on long-range planning and market development
|
1964 |
Hewitt, Charles M. |
A comparison of three rating sclaes
|
1964 |
Crespi, Irving |
Implementation of test marketing
|
1964 |
Banks, Seymour |
Estimates of retailer sales by auditing without taking inventories
|
1964 |
Dutka, Solomon |
The AAAA study on consumer judgement of advertising
|
1964 |
Kanter, Donald L. |
Marketing science: stepchild of economies
|
1964 |
Ramond, Charles K. |
The scientific marketing of travel
|
1964 |
Peattie, Robert A. |
A framework for dealing with response errors in consumer surveys
|
1964 |
Ferber, Robert |
The purpose of market testing
|
1964 |
Achenbaum, Alvin A. |
The marketing concept, savings and loan associations in action
|
1964 |
Driggs, Gary |
A basic marketing information system : a study in the economical use of computerized management information systems
|
1964 |
Amstutz, Arnold E. |