Interaction effects and combinatorial rules governing protection motivation theory variables a new model

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Bibliographische Detailangaben
Veröffentlicht in:Marketing theory
1. Verfasser: Cismaru, Magdalena (VerfasserIn)
Weitere Verfasser: Lavack, Anne M. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2007
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