Advertising to vulnerable segments

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Bibliographische Detailangaben
Veröffentlicht in:	The Sage handbook of advertising
1. Verfasser:	Bonifield, Carolyn (VerfasserIn)
Weitere Verfasser:	Cole, Catherine (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2007
Schlagworte:	Werbung > Zielgruppe > Kinder > Jugendliche > Erwachsene > Werbewirkung > Aufsatz im Buch
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Titel	Jahr	Verfasser
Emotions in advertising	2007	Stewart, David W.
Metaphor in advertising	2007	Zaltman, Gerald
Client-agency relationships	2007	Wethey, David
Learning from case studies of effectiveness	2007	Field, Peter
Advertising effectiveness in contemporary markets	2007	Tellis, Gerard J.
Media planning	2007	Danaher, Peter J.
Advertisings' performance in a market system	2007	Wilkie, William L.
The role of consumer memory in advertising	2007	Montgomery, Nicole Votolato
Advertising tracking	2007	Pai, Seema
Advertising response models	2007	Dekimpe, Marnik G.
A fresh view of the advertising budget process	2007	Farris, Paul W.
Peer-to-peer media opportunities	2007	Austin, Caroline Graham
Advertising regulation	2007	Richards, Jef I.
Advertising across cultures	2007	Douglas, Susan P.
Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength	2007	Rucker, Derek D.
Reinforcement and low attention processing	2007	Heath, Robert
Advertising creativity : balancing surprise and regulatory	2007	Goldenberg, Jacob
Advertising to vulnerable segments	2007	Bonifield, Carolyn
The creative brief and its strategic role in the campaign development process	2007	Storey, Richard
Account planning : its history and its significance for ad agencies	2007	Feldwick, Paul