| The creative brief and its strategic role in the campaign development process
|
2007 |
Storey, Richard |
| Account planning : its history and its significance for ad agencies
|
2007 |
Feldwick, Paul |
| Pretesting : "before the rubber hits the road"
|
2007 |
Pieters, Rik |
| Essentials of planning media schedules
|
2007 |
Vakratsas, Demetrios |
| Communication and new product adoption
|
2007 |
Lehmann, Donald R. |
| Advertising ethics : a multi-level theory approach
|
2007 |
Drumwright, Minette E. |
| Advertising, consumption and welfare
|
2007 |
O'Guinn, Thomas C. |
| The role of consumer memory in advertising
|
2007 |
Montgomery, Nicole Votolato |
| Advertising tracking
|
2007 |
Pai, Seema |
| Advertising response models
|
2007 |
Dekimpe, Marnik G. |
| A fresh view of the advertising budget process
|
2007 |
Farris, Paul W. |
| Peer-to-peer media opportunities
|
2007 |
Austin, Caroline Graham |
| Advertising regulation
|
2007 |
Richards, Jef I. |
| Advertising across cultures
|
2007 |
Douglas, Susan P. |
| Emotions in advertising
|
2007 |
Stewart, David W. |
| Metaphor in advertising
|
2007 |
Zaltman, Gerald |
| Client-agency relationships
|
2007 |
Wethey, David |
| Learning from case studies of effectiveness
|
2007 |
Field, Peter |
| Advertising effectiveness in contemporary markets
|
2007 |
Tellis, Gerard J. |
| Media planning
|
2007 |
Danaher, Peter J. |
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