| Marketing (as) rhetoric : an introduction
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2018 |
Miles, Christopher |
| Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
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2018 |
Jones, Scott |
| Footwear with feeling : a cultural approach to product development
|
2018 |
Dixon, Skye-Maree |
| The nomadic consumption community: the recursive role of space in community mobility
|
2018 |
Eagar, Toni |
| Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
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2018 |
Svenson, Frithiof |
| Marketing jihad : the rhetoric of recruitment
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2018 |
Shaw, Michael |
| Determinants and outcomes of superstitious beliefs : a multi-study approach
|
2018 |
Sierra, Jeremy J. |
| From filthy to healthy and beyond : finding the boundaries of taboo destruction in sex toy buying
|
2018 |
Piha, Samuel |
| The rules of engagement : how to motivate consumers to engage with branded mobile apps
|
2018 |
Stocchi, Lara |
| Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
|
2018 |
Jones, D. G. Brian |
| Commentary: advancing marketing strategy in the marketing discipline and beyond
|
2018 |
Jaworski, Bernard J. |
| The precarity of respectable consumption : normalising sexual violence against women
|
2018 |
Varman, Rohit |
| Worlds of demonetisation and delegitimising the grief of the marginal
|
2018 |
Jagannathan, Srinath |
| Peer socialisation : brand-related bullying in the school classroom
|
2018 |
Williams, William P. |
| Markets and violence
|
2018 |
Banerjee, Subhabrata Bobby |
| The relative impact of corporate reputation on consumer choice : beyond a halo effect
|
2018 |
Burke, Paul F. |
| Screening marketing: videography and the expanding horizons of filmic research : editorial
|
2018 |
Rokka, Joonas |
| Consumption, marketing and taboo
|
2018 |
Larsen, Gretchen |
| Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research : editorial
|
2018 |
Kozinets, Robert V. |
| Sustainability marketing : the need for a realistic whole systems approach
|
2018 |
Thomas, Nicola J. R. |
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