| Modern marketing techniques applied to developing countries
|
1973 |
Cranch, A. Graeme |
| Source-receiver differences and communication effectiveness: Method and application
|
1973 |
Alpert, Mark I. |
| Consumerism: a theoretical framework for analysis
|
1973 |
Scott, Jerome E. |
| Using specific attributes for predicting television show audience share
|
1973 |
Lehmann, Donald R. |
| The role of perceived risk in industrial marketing decisions
|
1973 |
McMillan, James R. |
| Distribution as a decision system
|
1973 |
Schary, Philip B. |
| Marketing information systems : The state of the art
|
1973 |
Brien, Richard H. |
| An experimental study of attitude change and choice of new brands ,/ James L. Ginter
|
1973 |
Ginter, James L. |
| Measurement of sales promotion effect at the retail level - A new approach
|
1973 |
Nakanishi, Masao |
| A pseudo-heuristic model of consumer purchase behavior
|
1973 |
Rao, Tanniru R. |
| The product manager and the salesman: Perceptual differences in a multiple-product company
|
1973 |
Turner, Ronald E. |
| Pollution control market definitions, subsegments, opportunities
|
1973 |
Bry, Thomas S. |
| Multinational marketing: Present position and future challenges
|
1973 |
Henley, Donald S. |
| Defining the limits of marketing
|
1973 |
Kotler, Philip |
| Attitude as a predictor of behavior in a buyer-seller bargaining situation: An experimental approach
|
1973 |
Wilson, David T. |
| Life style and magazine exposure
|
1973 |
Michaels, Peter W. |
| Marketing: A social responsibility
|
1973 |
Spratlen, Thaddeus H. |
| State marketing research in the Third World
|
1973 |
Dragan, J. C. |
| Inherent dysfunctions of the American market system
|
1973 |
Nason, Robert W. |
| Culture, acculturation and consumer behavior : An empirical study
|
1973 |
Hair, Joseph Franklin |
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