Beating the paradoxes of emerging markets : strategies for reaching the consumers at the bottom of the pyramid

Beating the paradoxes of emerging markets strategies for reaching the consumers at the bottom of the pyramid

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Veröffentlicht in:Can Latin American firms compete?
1. Verfasser: Andrea, Guillermo J. d' (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2007
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