| Consumer empowerment through the Web : how Internet contagions can increase stakeholder power
|
2007 |
Coombs, W. Timothy |
| Saving Disney : activating publics through the Internet
|
2007 |
Feldner, Sarah Bonewits |
| The determination of the success of organizational relationship management through network structure : the attac case
|
2007 |
Fröhlich, Romy |
| Public relations meets marketing online : an exploratory study of biotech small- to medium-sized enterprises
|
2007 |
Gurau, Calin |
| Building relationships through interactivity : a cocreational model for museum public relations
|
2007 |
Xifra, Jordi |
| Internet-mediated public relations and the news media : the importance of the Internet in Danish public relations practice
|
2007 |
Kristensen, Nete Nørgaard |
| The American Red Cross and media use during Hurricane Katrina
|
2007 |
Hutchison, Liese L. |
| Using mediated communication channels in a crisis : American Airlines' employee crisis response to the 9/11 attack
|
2007 |
Downing, Joe |
| A structurationist approach to the life cycle of Internet publics and public participation
|
2007 |
Cozier, Zoraida R. |
| New technologies in the formation of personal and public relations : social capital and social media
|
2007 |
Hazleton, Vincent |
| Public relations and complexity thinking in the age of transparency
|
2007 |
Duhé, Sandra C. |
| From personal and interpersonal influence to impersonal influence : a role for media and legitimacy in relationship management
|
2007 |
Bartlett, Jennifer L. |
| Digital public relations : online reputation management
|
2007 |
Cakim, Idil |
| Relationship building in an Internet age : how organizations use web sites to communicate ethics, image and social responsibility
|
2007 |
Worley, Debra A. |
| Communicating during terrorist threats and acts through crisis communication centers
|
2007 |
|
| Balancing traditional channels of public relations with new media technologies in crisis communication : the case of a Catholic college
|
2007 |
Gibson Hancox, Melissa K. |
| Dimensions of public relations : moving beyond traditional public relations models
|
2007 |
Sha, Bey-Ling |
| Minority opinions go public : implications for online issues management and the spiral of silence
|
2007 |
Waymer, Damion |
| The public relations web site experience : online relationship management
|
2007 |
Vorvoreanu, Mihaela |
| Creating a dream, changing reality : a Brazilian web site as a public relations tool for social change
|
2007 |
Fátima Oliveira, Maria de |
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