The impact of consumers' commitment to existing brands on new product launch strategies

The impact of consumers' commitment to existing brands on new product launch strategies

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Bibliographische Detailangaben
Veröffentlicht in:Market research best practice
1. Verfasser: Hofmeyr, Jan (VerfasserIn)
Weitere Verfasser: Rice, John (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Innovation > Markenführung > Aufsatz im Buch
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