How to ensure one worldwide Heineken Brand Dashboard

How to ensure one worldwide Heineken Brand Dashboard

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Bibliographische Detailangaben
Veröffentlicht in:Market research best practice
1. Verfasser: Koornstra, Sjoerd (VerfasserIn)
Weitere Verfasser: Nooij, Gert Jan de (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Heineken NV > Brauerei > Multinationales Unternehmen > Markenführung > Niederlande > Aufsatz im Buch > Fallstudie
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