Improving honeywell's market research : combining online survey, traditional interviewing techniques and web-based reporting

Improving honeywell's market research combining online survey, traditional interviewing techniques and web-based reporting

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Bibliographische Detailangaben
Veröffentlicht in:Market research best practice
1. Verfasser: Feld, Karl G. (VerfasserIn)
Weitere Verfasser: Stone, William K. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
IT-gestütztes Marketing > Data Mining > Marktforschung > Aufsatz im Buch
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