When good researchers go bad : cautionary tales from the front lines

When good researchers go bad cautionary tales from the front lines

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Bibliographische Detailangaben
Veröffentlicht in:Market research best practice
1. Verfasser: Needel, Stephen (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
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Titel Jahr Verfasser
Integrating decision-making and marketing intelligence : the roadmap to the boardroom 2007 Okta, Selim
Market research : a new generation on the go 2007 Rosinski, Corinne
The operation was successful but the patient died : why research on innovation is successful yet innovations fail 2007 Mahmoud, Omar
Improving honeywell's market research : combining online survey, traditional interviewing techniques and web-based reporting 2007 Feld, Karl G.
Creating competititive intellectual capital : the Henkel case 2007 Schroiff, Hans-Willi
Getting research noticed at the corporate top table 2007 Dimopoulos, Ioannis
Possibilities for ethnographic research : how to raise the validity of findings and to facilitate a better and deeper understanding of your products and customers 2007 You, Ji-Seun
Video ergo agnosco : from observation to insight 2007 Hall, Nic
Predicting the unpredictable : agent-based models for marketing research 2007 Bakken, David G.
Managing global brands to meet consumer expectations 2007 Baker, Malcolm
Hide 'n' seek : driving disruption in skincare 2007 McGregor, Lyn
The heart transplant : making a difference to organizations by putting the consumer at the heart of the business 2007 Hickey, Kristin
Striking gold in the qualitative mine : a new approach to build vision and generate insight to impact business 2007 Wallis, Jem
A new generation of brand controlling : evaluating the effectiveness and efficiency of the complete marketing mix 2007 Högl, Siegfried
Jambo Africa : a discussion on the challenges and diversity of Third World research 2007 Barnes, Jill
Jack in the tiffin-box : unconventional paths to new product idea development 2007 Gupta, Sangeeta
The holistic approach : emphasizing the importance of the whole and the interdependence of its parts 2007 Blache, Christine
How to ensure one worldwide Heineken Brand Dashboard 2007 Koornstra, Sjoerd
Build strong brands and develop communications : an argument for using consumer need states over values 2007 O'Donohue, Michael
Cross-media measurement : the new medium necessitates a new approach to marketing mix measurement 2007 Briggs, Rex
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