| What is market research?
|
2007 |
Phillips, Adam |
| The market research process
|
2007 |
Schroiff, Hans-Willi |
| Creative approaches for the fuzzy front end
|
2007 |
Rameckers, Lucile |
| Brain science : in search of the emotional unconscious
|
2007 |
Penn, David |
| The role and changing nature of marketing intelligence
|
2007 |
Smith, D. V. L. |
| Developing a company strategy
|
2007 |
Loosschilder, Gerard H. |
| Customer satisfaction
|
2007 |
Florès, Laurent |
| Online market research
|
2007 |
Comley, Pete |
| Statistics and significance testing
|
2007 |
Harris, Paul |
| Research for innovation : defining market propositions
|
2007 |
|
| Refining market propositions
|
2007 |
Hollis, Nigel |
| Launch and monitoring of in-market performance
|
2007 |
Wildner, Raimund |
| Media research
|
2007 |
Green, Andrew |
| Business to business research
|
2007 |
McPhee, Neil |
| Opinion polling
|
2007 |
Frankovic, Kathleen A. |
| Mystery shopping
|
2007 |
Turner, Helen |
| Data mining and data fusion
|
2007 |
Shearer, Colin |
| Demographic and other classifications
|
2007 |
Hamersveld, Mario van |
| Data collection: key stone and cornerstones
|
2007 |
Kelly, John |
| Institutional and social research
|
2007 |
Korczak, Dieter |
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