Dealing with product similarity in conjoint simulations

Dealing with product similarity in conjoint simulations

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Bibliographische Detailangaben
Veröffentlicht in:Conjoint measurement
1. Verfasser: Huber, Joel (VerfasserIn)
Weitere Verfasser: Orme, Bryan (VerfasserIn), Miller, Richard (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Conjoint-Analyse > Marktforschung > Simulation > Produktdifferenzierung > Theorie > Aufsatz im Buch
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