| An investigation of country-of-origin effect using correspondence analysis : a cross-national context
|
2007 |
Hsieh, Ming Huei |
| Dual scaling and correspondence analysis of preferences, paired comparisons and ratings
|
2007 |
Torres, Anna |
| Bank image : exposition and illustration of correspondence analysis
|
2007 |
Yavas, Ugur |
| MDS maps for product attributes and market response : an application to scanner panel data
|
2007 |
Andrews, Rick L. |
| Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
|
2007 |
|
| Hybrid models for conjoint analysis : an expository review
|
2007 |
Green, Paul E. |
| Methodological issues in conjoint analysis : a case study
|
2007 |
Jaeger, Sara R. |
| Adaptive conjoint analysis versus self-explicated models : some empirical results
|
2007 |
Agarwal, Manoj Kumar |
| The importance of product country of origin : a conjoint analysis of the United States, Canada, Germany and the Netherlands
|
2007 |
Okechuku, Chike |
| Conjoint analysis reliability : empirical findings
|
2007 |
Reibstein, David |
| Improving predictive power of conjoint analysis by constrained parameter estimation
|
2007 |
Srinivasan, V. |
| The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
|
2007 |
Steenkamp, Jan-Benedict E. M. |
| The effects of alternative methods of collecting similarity data for multidimensional scaling
|
2007 |
Bijmolt, Tammo H. A. |
| Mapping consumers' cognitive structures : a comparison of similarity trees with multidimensional scaling and cluster analysis
|
2007 |
Hodgkinson, Gerard P. |
| A comparison of multidimensional scaling methods for perceptual mapping
|
2007 |
Bijmolt, Tammo H. A. |
| Psychometric methods in marketing research : part II, multidimensional scaling
|
2007 |
Carroll, J. Douglas |
| On the robustness of multidimensional scaling techniques
|
2007 |
Green, Paul E. |
| Validity and structural reliability of multidimensional scaling
|
2007 |
Malhotra, Naresh K. |
| Segmenting markets with conjoint analysis
|
2007 |
Green, Paul E. |
| Conjoint analysis in marketing : new developments with implications for research and practice
|
2007 |
Green, Paul E. |
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