| Managing missing data
|
2007 |
Vriens, Marco |
| Building models for marketing decisions : past, present and future
|
2007 |
Leeflang, Peter |
| Statistical power and effect size in marketing research
|
2007 |
Sawyer, Alan G. |
| A meta-analysis of effect sizes in consumer behavior experiments
|
2007 |
Peterson, Robert A. |
| The effect of background music on ad processing : a contingency explanation
|
2007 |
Kellaris, James J. |
| Teaching the concept of breakdown point in simple linear regression
|
2007 |
Chan, Wai-Sum |
| Parameter estimation in marketing models in the presence of multicollinearity : an apllication of ridge regression
|
2007 |
Mahajan, Vijay |
| Identification and analysis of moderator variables
|
2007 |
Sharma, Subhash |
| Managing multicollinearity
|
2007 |
Grapentine, Terry |
| Internet users' information privacy concerns (IUIPC) : the construct, the scale, and a causal model
|
2007 |
Malhotra, Naresh K. |
| Methodological issues in cross-cultural marketing research : a state-of-the-art review
|
2007 |
Malhotra, Naresh K. |
| Managing outliers : qualitative issues in the handling of extreme observations in marketing research
|
2007 |
Clark, Terry |
| Cases as configurations : using combinatorial and fuzzy logic to analyse marketing data
|
2007 |
Kent, Raymond A. |
| Sampling properties of rate questions with implications for survey research
|
2007 |
Buchanan, Bruce |
| The significance of statistical significance tests in marketing research
|
2007 |
Sawyer, Alan G. |
| Multivariate analysis versus multiple univariate analyses
|
2007 |
Huberty, Carl J. |
| An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message
|
2007 |
Marshall, Roger |
| Collinearity, power, and interpretation of multiple regression analysis
|
2007 |
Mason, Charlotte H. |
| Misleading heuristics and moderated multiple regression models
|
2007 |
Irwin, Julie Richt |
| Effect size and power in assessing moderating effects of categorical variables using multiple regression : a 30-year review
|
2007 |
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