| Advertising experiments at the Campbell Soup Company
|
2007 |
Eastlack, Joseph O. |
| Sampling in the twenty-first century
|
2007 |
Sudman, Seymour |
| Riding the wave : response rates and the effects of time intervals between successive mail survey follow-up efforts
|
2007 |
Claycomb, Cindy |
| The use of expert judges in scale development : implications for improving face vadility of measures of unobservable constructs
|
2007 |
Hardesty, David M. |
| The dangers of poor construct conceptualization
|
2007 |
MacKenzie, Scott B. |
| Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations
|
2007 |
Webb, Deborah J. |
| Split-questionnaire designs : a new tool in survey design and panel management
|
2007 |
Vriens, Marco |
| Question order effects in measuring service quality
|
2007 |
DeMoranville, Carol W. |
| Response order effects - how do people read?
|
2007 |
Duffy, Bobby |
| Are consumer survey results distorted? : systematic impact of behavioral frequency and duration on survey response errors
|
2007 |
Lee, Eunkyu |
| Learning and using electronic information products and services : a field study
|
2007 |
Mittal, Vikas |
| The right side of metrics
|
2007 |
Wyner, Gordon A. |
| Measurement validation in marketing research : a review and commentary
|
2007 |
Alford, Bruce L. |
| Development and validation of a brand trust scale
|
2007 |
Delgado-Ballester, Elena |
| Measuring the sources of marketing channel power : a comparison of alternative approaches
|
2007 |
Brown, James R. |
| The effect of pretest method on error detection rates : experimental evidence
|
2007 |
Reynolds, Nina |
| Improving the quality of shopping center sampling
|
2007 |
Sudman, Seymour |
| The effect of introductions on telephone survey participation rates
|
2007 |
Brennan, Mike |
| An experimental approach to making retail store environmental decisions
|
2007 |
Baker, Julie |
| The metric quality of ordered categorical data
|
2007 |
Srinivasan, V. |
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