International management and language
Setting the scene -- Introduction -- Language matters -- Management and language -- International management and language -- English as the global lingua franca -- Spreading the management gospel- in English -- Introduction -- German: a language of management designed for Klarheit (by Nigel Holden)...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London u.a.
Routledge
c 2008
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge studies in international business and the world economy
41 |
| Schlagworte: |
Management
> Sprache
> Kommunikation
> Wirtschaftskultur
> Linguistik
> Europa
> International business enterprises
> Language and culture
> Communication in management
> Intercultural communication
> Corporate culture
> Cross-cultural studies
> Aufsatzsammlung
> Internationales Management
> Unternehmenskultur
> Semiotik
> Kulturkontakt
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Setting the scene -- Introduction -- Language matters -- Management and language -- International management and language -- English as the global lingua franca -- Spreading the management gospel- in English -- Introduction -- German: a language of management designed for Klarheit (by Nigel Holden) -- Russia's long struggle with western terms of management and the concepts behind them (by Nigel Holden, Olga Kuznetsova and Gerhard Fink) -- Language and careers in multinational corporations (by Rebecca Piekkari) -- The business unit concept at Akzo and the interpreting role of the CEO (by Luchien Karsten and Luc-Jan Wopert) -- Communication strategies and cultural assumptions: an analysis of French-Japanese business meetings (by Hiromasa Tanaka) -- An Italian perspective on international meetings, management and language (by Gina Poncini and Elisa Turra) -- Humour |
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| Beschreibung: | Includes bibliographical references and index. - Enth. 8 Beitr |
| Beschreibung: | XII, 249 S. 24cm |
| ISBN: | 9780203929353 978-0-203-92935-3 9780415403931 978-0-415-40393-1 0415403936 0-415-40393-6 |