| The use of focus groups for idea generation : the effects of group size, acquaintanceship, and moderator on response quantity and quality
|
2007 |
Fern, Edward F. |
| Towards a typology of consumer survey research
|
2007 |
Greig, Ian D. |
| A comparison of mail, fax and web-based survey methods
|
2007 |
Cobanoglu, Cihan |
| E-mail and snail mail face off in rematch
|
2007 |
Bachmann, Duane P. |
| Online surveys in marketing research : pros and cons
|
2007 |
Ilieva, Janet |
| Comparing response distributions of offline and online data collection methods
|
2007 |
Schillewaert, Niels |
| Respondent cooperation in focus groups : a field study using moderator ratings
|
2007 |
Tuckel, Peter |
| The shopping list studies and projective techniques : a 40-year view
|
2007 |
Fram, Eugene H. |
| Processes of a case study methodology for postgraduate research in marketing
|
2007 |
Perry, Chad |
| Small sample market research
|
2007 |
Bock, Timothy |
| Exploring phenomenological research : pre-testing focus group techniques with young people
|
2007 |
Kenyon, Alexandra J. |
| Consumer research, interpretive paradigms and methodological ambiguities
|
2007 |
Goulding, Christina |
| Amount, timing, and value of financial incentives in mail surveys : does it make a difference?
|
2007 |
Bergmann, Thomas J. |
| Can online polls produce accurate findings?
|
2007 |
Kellner, Peter |
| On-line focus groups : conceptual issues and a research tool
|
2007 |
Montoya-Weiss, Mitzi M. |
| "Focus groups in cyberspace" : using the Internet for qualitative research
|
2007 |
O'Connor, Henrietta |
| What 'healthy-living' means to consumers : trialling a new qualitative research technique
|
2007 |
Marsden, Paul |
| Validity and reliability tests in case study research : a literature review with "hands-on" applications for each research phase
|
2007 |
Riege, Andreas M. |
| Computer applications - a new road to qualitative data analysis?
|
2007 |
Dembkowski, Sabine |
| Is survey research dead?
|
2007 |
Crosby, Lawrence A. |
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