Marketing research a state-of-the-art review and directions for the twenty-first century

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Bibliographische Detailangaben
Veröffentlicht in:Fundamentals of marketing research ; Vol. 1
1. Verfasser: Malhotra, Naresh K. (VerfasserIn)
Weitere Verfasser: Peterson, Mark A. (VerfasserIn), Kleiser, Susan Bardi (VerfasserIn)
Pages:1
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Marktforschung > Marketingtheorie > Theorie > Aufsatz im Buch
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Titel Jahr Verfasser
A systematic procedure for targeting market research 2007 Hamlin, Robert P.
Nonsampling vs sampling errors in survey research 2007 Assael, Henry
Do household scanner data provide representative inferences from brand choices : a comparison with store data 2007
Evolutionary preference segmentation with panel survey data : an application to new products 2007 Ramaswamy, Venkatram
Marketing research in the New Millennium : emerging issues and trends 2007 Malhotra, Naresh K.
Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future 2007 Malhotra, Naresh K.
Exploitation to engagement : the role of market research in getting close to niche targets 2007 Brooks, Victoria
Marketing research activity and company performance : evidence from manufacturing industry 2007 Hart, Susan
Social grading in Census 2007 Meier, Erhard
Marketing research : a state-of-the-art review and directions for the twenty-first century 2007 Malhotra, Naresh K.
Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective 2007 Long, Elaine K. F.
Managing the capture of individuals viewing within a peoplemeter service 2007 Gill, John
Commercial use of UPC scanner data : industry and academic perspectives 2007 Bucklin, Randolph E.
Harvesting past research : use databases to develop a predictive category model for product development 2007 Helgeson, Neil
Sales information systems : are they being used for more than simple mail shots? 2007 Donaldson, Bill
Defining marketing problems : don't spin your wheels solving the wrong puzzle 2007 Gibson, Lawrence D.
Developments in outputs from the 2001 Census 2007 Leventhal, Barry
Assessing the validity of secondary data proxies for marketing constructs 2007 Houston, Mark B.
The role of Geodemographics in segmenting and targeting consumer markets : a delphi study 2007 Mitchell, Vincent-Wayne
Multiple orientations for the conduct of marketing research : an analysis of the academic/practioner distinction 2007 Brinberg, David
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