| Organization structure and its underlying theory of buyer behavior
|
1966 |
Howard, John A. |
| Harnessing engineers and scientists to the sales effort
|
1966 |
Andelson, R. P. |
| Advertising in a foreign country - Canada
|
1966 |
MacClelland, R. M. |
| Marketing costs of inadequate standards
|
1966 |
Barnes, Thomas L. |
| Travel industry institutions meld into marketing systems complex among Pacific area nations
|
1966 |
Barnet, Edward M. |
| The French-Canadian consumer : fact and fancy
|
1966 |
Lefrançois, Pierre C. |
| A factor analysis of air traveller attitudes
|
1966 |
Reynolds, William H. |
| The Institute for Advanced Marketing Studies, New York Chapter American Marketing Association
|
1966 |
Richards, Elizabeth A. |
| Product innovation in a scientific age
|
1966 |
Rosenbloom, Richard S. |
| Marketing in Canada - the Chile of the North
|
1966 |
Schelling, R. F. |
| Measuring the effectiveness of marketing expenditure in bidding for defense contracts
|
1966 |
Simmonds, Kenneth |
| Meaning and attitude change can estimate advertising results
|
1966 |
Swanson, Charles E. |
| Keys to success in product introduction
|
1966 |
Taylor, Stanford H. |
| Dynamics of quantifiable brandloyalty in test marketing
|
1966 |
Cohen, Stanley I. |
| Management of new product development
|
1966 |
Collins, Gwyn |
| Whiter pharmaceutical marketing now?
|
1966 |
Naimark, George M. |
| Personality, activity, and attitude predictors of consumer behavior
|
1966 |
Pessemier, Edgar A. |
| Homemaker living patterns and marketplace behaviour - a psychonometric approach
|
1966 |
Wilson, Clark L. |
| The "present value" concept in evaluating new products
|
1966 |
Gottlieb, Morris J. |
| The role of education in packaging
|
1966 |
Gottscho, Ira |
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