Dynamic markets for the marketing of services P.1. The emergence of a new era

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Veröffentlicht in:New ideas for successful marketing
1. Verfasser: Duncan, Joseph W. (VerfasserIn)
Weitere Verfasser: James, George A. (VerfasserIn)
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Veröffentlicht: 1966
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Titel Jahr Verfasser
Personality, activity, and attitude predictors of consumer behavior 1966 Pessemier, Edgar A.
Homemaker living patterns and marketplace behaviour - a psychonometric approach 1966 Wilson, Clark L.
The "present value" concept in evaluating new products 1966 Gottlieb, Morris J.
The role of education in packaging 1966 Gottscho, Ira
The sales responsibilities of the plant salesman 1966 Haggerty, John L.
The costs of inequate standards to the consumer 1966 Sandbach, Walker
Government/defense industry takes on the marketing concept 1966 Simon, Blair A.
Standards of competition and the food industries 1966 Markham, Jesse W.
Workable competition reexamined 1966 Sosnick, Stephen H.
The functions of product management past, present, and futurs 1966 Berow, S. William
Must we measure advertising effectiveness? 1966 Cooke, Blaine
Does American marketing strategy work abroad? 1966 Dutton, David
Manpower planning in the developing shortage of marketing manpower supply 1966 Stewart, George D.
The activities market 1966 Earnshaw, Spencer W.
How can and should marketing research fit into the organisation strukture for Maximum effectiveness? 1966 Buell, Victor P.
What do you mean - advertising effectiveness? 1966 Halbert, Michael H.
Managing the field marketing representative 1966 Gerrish, George B.
The design, analysis and negotiations of incentive contracts 1966 Kennedy, John J.
Standards as they affect the economy 1966 LaQue, F. L.
Standardized packaging dimensions: Help or hindrance to effective marketing 1966 Mauger, E. T.
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