Internet advertising one face or many?

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Bibliographische Detailangaben
Veröffentlicht in:	Internet advertising
1. Verfasser:	McMillan, Sally J. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2007
Schlagworte:	Online-Marketing > Interaktive Medien > Aufsatz im Buch
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Titel	Jahr	Verfasser
The interactive advertising model : additional insights into response to spamming	2007	Rodgers, Shelly
From spam to stern : advertising law and the Internet	2007	Davidson, Sandra
Internet integrated marketing communications (I-IMC) : theory and practice	2007	Coyle, James R.
Computer agents as sources of trust in Internet advertising	2007	Lee, Eun-Ju
Segmenting Internet markets	2007	Rodgers, Shelly
The process and consequences of cognitive filtering of Internet content : handling the glut of internet advertising	2007	Hood, Karen
Global issues in online advertising	2007	La Ferle, Carrie
Health marketing and the Internet	2007	Stout, Patricia A.
The Internet waits for no one	2007	Thorson, Esther
Internet advertising in online newspapers	2007	Bentley, Clyde H.
The new online campaign : translating information into action	2007	Thorson, Kjerstin
Internet advertising and children	2007	Neeley, Sabrina M.
Where are our trends leading us? : questions about the future	2007	Schumann, David W.
Internet advertising : one face or many?	2007	McMillan, Sally J.
Examining the effectiveness of Internet advertising formats	2007	Li, Hairong
Theoretical approaches in Internet advertising research	2007	Micu, Anca C.
Motivations for using the Internet and its implications for Internet advertising	2007	Edwards, Steven M.
Measuring interactive marketing communication : conceptual foundations and empirical operationalizations	2007	Stewart, David W.
Advertising hate on the Internet	2007	Waltman, Michael S.