Implementing a CRM-based campaign management strategy

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Veröffentlicht in:	Customer Relationship Management
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2001
Schlagworte:	Aufsatz im Buch
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Titel	Jahr	Verfasser
Customer relationship management - an opportunity for competitive advantage?	2001	MacMahon, Timothy
Implementing the customer relationship management foundation : analytical CRM	2001
Modeling customer relationships - a flexible, integrated architecture enables customer-centric marketing	2001	Puckey, David
Customer focused marketing - a strategy for success	2001	Brunt, Ron
CRM : a guide to marketing, sales, and service transformation	2001
Analytical customer relationship management	2001	Treklitz, Frank
Customer profitability - information just isn't enough	2001	Meltzer, Michael
CRM success : call center improvement	2001
CRM, customer service and workflow in the call centre	2001	Sproul, Bill
Does CRM really pay? : a general management perspective	2001	Caulfield, Simon
CRM definitions - defining customer relationship marketing and management	2001	Shaw, Robert
Build relationships with customers that competitors find difficult to break	2001	Black, Bryan
Making every customer relationship count : exploring the business drivers and technology enablers of customer relationship management	2001	Schmarzo, Bill
Smart CRM solutions : the key to competing in the net economy	2001
High-availability networks enable business-to-consumer e-business	2001
Extended enterprise applications : spotlight report	2001
Building the business case blues or business case blues	2001	Meltzer, Michael
Building profitable customer relationships with data mining	2001	Edelstein, Herb
CRM application service providers : risks and rewards	2001	Sweeney, Paul
Customer relationship management in the Internet age	2001	Kowarsky, Stephen

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