| What marketing can and should do for financial management
|
1966 |
Clancy, James S. |
| How agencies evaluate advertising
|
1965 |
Pomerance, Eugene C. |
| The innovator in the fashion adoptation process
|
1965 |
King, Charles W. |
| Opinion leadership and the flow of communication: Some problems and prospects
|
1965 |
Nicosia, Francesco M. |
| The salesman's role in household decision-making
|
1965 |
Crane, Lauren Edgar |
| A normative model of creative department store buyer behavior
|
1965 |
Dickinson, Roger A. |
| Impulse purchasing as a special case of customer decision making
|
1965 |
Willett, Ronald P. |
| A survey of marketing education in the United States: Development calling for a position by the American Marketing Association
|
1965 |
Lipson, Harry A. |
| Choice behavior
|
1965 |
Wells, William D. |
| Perceived risk as a factor in product-oriented word-of-mouth behavior: a first step
|
1965 |
Cunningham, Scott M. |
| Quantitative methods of measuring merchandising performance in selected department stores
|
1965 |
Dalrymple, Douglas J. |
| A generalist's view of marketing in the MBA program
|
1965 |
Davis, Kenneth R. |
| Some comments on the role of advertising in the American economy : a plea for revaluation
|
1965 |
Blank, David M. |
| The influence of brand preference on the perception of brand names
|
1965 |
Engel, James E. |
| Capability management: An approach to selling research and development
|
1965 |
Divita, Salvatore F. |
| Analyzing the economic potential of a consumer product
|
1965 |
Pessemier, Edgar A. |
| Conflict and cooperation in marketing channels
|
1965 |
Mallen, Bruce |
| Marketing marketing education
|
1965 |
Sonnecken, Edwin H. |
| A theory on principles and practices in defense marketing
|
1965 |
Kennedy, John J. |
| Evaluating the changing status of marketing education
|
1965 |
Kniffin, Fred W. |
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