The activities market
|
1966 |
Earnshaw, Spencer W. |
How can and should marketing research fit into the organisation strukture for Maximum effectiveness?
|
1966 |
Buell, Victor P. |
What do you mean - advertising effectiveness?
|
1966 |
Halbert, Michael H. |
Managing the field marketing representative
|
1966 |
Gerrish, George B. |
The design, analysis and negotiations of incentive contracts
|
1966 |
Kennedy, John J. |
Standards as they affect the economy
|
1966 |
LaQue, F. L. |
Standardized packaging dimensions: Help or hindrance to effective marketing
|
1966 |
Mauger, E. T. |
The application of operating control systems to marketing
|
1966 |
Vest, Carlos R. |
New mathematics for marketing planning
|
1966 |
Kotler, Philip |
Reducing a widespread error in industrial forecasts
|
1966 |
Schweiger, Irving |
Sales conditioning the corporate climate
|
1966 |
Sears, William R. |
Changing impact of brand name promotion on marketing channels
|
1966 |
Port, Richard B. |
Personality, activity, and attitude predictors of consumer behavior
|
1966 |
Pessemier, Edgar A. |
Homemaker living patterns and marketplace behaviour - a psychonometric approach
|
1966 |
Wilson, Clark L. |
The "present value" concept in evaluating new products
|
1966 |
Gottlieb, Morris J. |
The role of education in packaging
|
1966 |
Gottscho, Ira |
The sales responsibilities of the plant salesman
|
1966 |
Haggerty, John L. |
The costs of inequate standards to the consumer
|
1966 |
Sandbach, Walker |
Government/defense industry takes on the marketing concept
|
1966 |
Simon, Blair A. |
Standards of competition and the food industries
|
1966 |
Markham, Jesse W. |