| Competitive behavior and product life cycles
|
1966 |
Buzzell, Robert Dow |
| Green giant entry into frozen food: The market research story
|
1964 |
Bengston, Roger E. |
| The marketing concept as applied to folding boxes
|
1964 |
Bouchelle, W. Taylor |
| Some principal legal constraints on long-range planning and market development
|
1964 |
Hewitt, Charles M. |
| A comparison of three rating sclaes
|
1964 |
Crespi, Irving |
| Implementation of test marketing
|
1964 |
Banks, Seymour |
| Estimates of retailer sales by auditing without taking inventories
|
1964 |
Dutka, Solomon |
| The AAAA study on consumer judgement of advertising
|
1964 |
Kanter, Donald L. |
| Marketing science: stepchild of economies
|
1964 |
Ramond, Charles K. |
| The marketing concept, savings and loan associations in action
|
1964 |
Driggs, Gary |
| A basic marketing information system : a study in the economical use of computerized management information systems
|
1964 |
Amstutz, Arnold E. |
| Factory marketing after the sale
|
1964 |
Stockler, Morton I. |
| Improving the productivity of marketing operations
|
1964 |
Sevin, Charles H. |
| Demon: A management planning and control system for successfully marketing new products
|
1964 |
Learner, David B. |
| A mathematical model to isolate the factors which determine market shares
|
1964 |
King, Arnold J. |
| Advertising agency duties and responsibility - from the client point of view
|
1964 |
Haviland, Fred R. |
| The marketing management concept in capital goods companies
|
1964 |
Parks, James E. |
| Scientic marketing in the oil industry
|
1964 |
Reinker, Edward F. |
| Applying dir?tem costing for distributor profit improvement
|
1964 |
Updegraph, John M. |
| Strengths and weaknesses of defense marketing practices
|
1964 |
Kennedy, John J. |
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