Marketing information systems: Current status in American industry

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Bibliographische Detailangaben
Veröffentlicht in:	American Marketing Association Combined proceedings (Spring Conference + Fall Conference)
1. Verfasser:	Boone, Louis E. (VerfasserIn)
Weitere Verfasser:	Kurtz, David L. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1972
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