The concept of the marketing mix

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Bibliographische Detailangaben
Veröffentlicht in:	Science in marketing
1. Verfasser:	Borden, Neil H. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1965
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Titel	Jahr	Verfasser
Development of marketing thought : A brief history	1965	Bartels, Robert D. W.
Operations and marketing science	1965	Lazer, William
Nature and goals of marketing science	1965	Schwartz, George
Comparative marketing and economic development	1965	Shapiro, Stanley J.
Ethics and science in marketing	1965	Kelley, Eugene J.
Consumer behavior: disbursements and welfare	1965	Bilkey, Warren J.
Research in personal selling	1965	Hauk, James G.
Consumer behavior: Some psychologica aspects	1965	Pratt, Robert W.
Trading areas	1965	Goldstucker, Jac L.
Marketing science: Usefulness to the consumer	1965	Hamilton, David
Marketing science: Significance to the professor of marketing	1965	Newman, Joseph W.
Product development	1965	Stewart, John B.
The marketing concept	1965	King, Robert Leroy
Stochastic models of brand switching	1965	Farley, John U.
Marketing channels: Analytical systems and approaches	1965	MacCammon, Bert C.
The concept of the marketing mix	1965	Borden, Neil H.
Pricing	1965	Backman, Jules