Strategic versus tactical nature of sales promotions

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing communications
1. Verfasser: Brito, Pedro Quelhas (VerfasserIn)
Weitere Verfasser: Hammond, Kathy (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Verkaufsförderung > Marketingmanagement > Aufsatz in Zeitschrift
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