The impact of service quality and consumer decision factors on brand equity

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Bibliographische Detailangaben
Veröffentlicht in:International business and economics research journal
1. Verfasser: Vatjanasaregagul, Ladda (VerfasserIn)
Weitere Verfasser: Wang, Hwei-Cheng (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Dienstleistungsqualität > Konsumentenverhalten > Markenführung > Hotellerie > Thailand > Aufsatz in Zeitschrift
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