The evolution of forecasting methods and of their integration in business decision-making
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Veröffentlicht in: | From experience to innovation ; Pt. 1 |
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1971
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Titel | Jahr | Verfasser |
---|---|---|
Measuring efficiency of commercial actions with the help of a "I. S. M." (Information system for marketing) | 1971 | Jeanteur, Robert |
Demand studies in the field of leisure and recreation : a review and a model outlined | 1971 | Teer, Frank |
Refining methods in advertising research | 1971 | Carl-Zeep, Astrid |
Price research | 1971 | Hedges, B. M. |
Generating new product ideas: a review paper | 1971 | Greenhalgh, C. |
Forecasting indexes | 1971 | Roche, Bruno |
Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market | 1971 | Fabian, G. |
Product testing methodology in relation to marketing problems : a review | 1971 | Penny, J. C. |
The evolution of forecasting methods and of their integration in business decision-making | 1971 | Bachelet, D. |
The application of market research techniques to the financial field | 1971 | Rothmann, James |