Beating the odds in the innovation arena: the role of market and technology signals classifications and noise

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Bibliographische Detailangaben
Veröffentlicht in:Industrial marketing management
1. Verfasser: Leenders, Mark A. A. M. (VerfasserIn)
Weitere Verfasser: Voermans, Corné A. M. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
Innovationsmanagement > Innovationswettbewerb > Signalling > Marketingtheorie > Anwendung von Signal Detection Theory (SDT) > Aufsatz in Zeitschrift
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